Monday, August 18, 2008

This billboard for an upcoming race really surprised me.

Here in Argentina, sexism or male chauvinism is pretty much the norm. When I saw this billboard for an upcoming race, I think my jaw dropped to the floor - seriously. The translated version of this would be "There are days when I want to be alone. That is why I leave everyone behind."

Here's the big part: It shows a woman running ahead of a man. Yes, you did read that correctly. They are showing a woman not only running in front of a man, but the idea is that she is actually passing him. Wow! I am in disbelief!

The thinking behind this marketing campaign is so modern, so progressive, so now. It's just so, what's the right word?! Check it out.

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